Need protection from brand bidding
I'm getting really frustrated. My CPCs on my own brand name are going up, and I suspect competitors or even partners are bidding on them. I looked at ClickCease, but it seems to just focus on blocking IPs from clicking ads, not stopping others from running ads on my terms. Am I misunderstanding what it does? How do you guys fight brand bidding?
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You are correct. ClickCease is for click fraud, not brand protection. It won't stop someone from bidding on your keywords. You need a platform that actively scans search results. When I realized this, I started searching for a clickcease alternative specifically. We're using Bluepear now. It actually gives you dashboards and evidence of the violations, not just blocks an IP.